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WHAT IS A CRYPTO ETF
We are enabling TV distributors to come together to offer advertisers a standardized and unified platform that makes buying and optimizing media campaigns easy.
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By working across the industry, we are delivering the large, relevant audiences, across all devices, marketers need to make an impact and deliver bottom line results.
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With insights from household-level data, we are enabling new targeting and measurement capabilities so advertisers can target and track campaign performance accurately.
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Effectv is the advertising sales division of Comcast Advertising that helps local, regional, and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns.
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FreeWheel offers advertising management solutions for the entire TV ecosystem, including digital and linear, enabling agency, media, and entertainment clients to manage and maximize value from their TV and premium video media.
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AudienceXpress delivers multiscreen TV advertising, using data insights and leveraging a total reach of more than 300 million viewers nationwide to find the right target audiences across cable, broadcast, and streaming content.
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A new Comcast Advertising report, TV Makes Memories, highlights the unique ability of TV to drive memories & engagement. Read on for the full press release.
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New Report reveals that Free Ad-Supported Streaming TV (F.A.S.T.) penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience.
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In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.
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New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming
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Claudio Marcus, VP Strategy, Comcast Advertising, shares views on cross-media measurement, impressions, & more. Learn what marketers need to know for the future.
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Comcast Advertising’s latest report, TV Makes Memories, highlights how ads in a TV environment have the unique ability to drive recall for viewers. This study, produced in partnership with MediaScience, explores how different types of ad exposures drive engagement and impact memory.
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Industry participants gathered to discuss the TV ad landscape at Comcast Advertising’s Agency Leadership Council and the FreeWheel Council for Premium Video meetings in New York.
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Why More Advertisers (and Consumers) are Going F.A.S.T. highlights the rise of free ad-supported streaming TV and its value to advertisers today as a complement to traditional TV and streaming advertising plans.
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Watch a video interview featuring Michael Braunstein, lead of the LGBTQ+ employee resource group, OUT@Comcast Advertising, for a conversation on risk vs. reward and how brands can genuinely reach LGBTQ+ consumers.
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Get the latest insights, data and predictions to help you succeed in TV advertising’s complex ecosystem.
